Announcement

Kuala Lumpur, October 10, 2024 – Najihah Shahrel played a significant role behind the success of Emina Cosmetics Malaysia’s sponsorship at the World Youth Festival (WYF) 2024. The event, held from October 5-8, 2024, celebrated youth empowerment and global collaboration. As a Brand Builder at ParagonCorp, Najihah secured Emina Cosmetics as one of the festival’s main sponsors, boosting the company’s visibility on an international stage.

Building Her Career and Dedication to Growth

Najihah Shahrel has demonstrated her ability to manage social media projects from concept to execution effectively. As a content creator, she solves creative challenges to deliver optimal outcomes. She excels at developing strong customer relationships, driving brand loyalty, and increasing consumer engagement.

Throughout her career, Najihah has crafted, curated, and written content to influence public perception. Additionally, she co-founded an influencer marketing-based e-commerce platform, generating over RM3.5 million in revenue within two years. Currently, as a Brand Builder at ParagonCorp, Najihah leads brand launches and works to expand market visibility.

Emina Cosmetics’ Contribution to WYF 2024

Under Najihah’s leadership, Emina Cosmetics Malaysia provided critical support to Youth Break the Boundaries at WYF 2024. The company’s involvement extended beyond sponsorship, bringing in two inspiring Malaysian figures, Sabrina Ridzal and Idgitaf, to speak at the event. Both speakers shared insights on creativity, innovation, and youth empowerment with participants from around the world.

In addition to strategic involvement, Emina Cosmetics contributed a USD 300 prize to the Best Group in the business idea competition, one of the event’s key highlights. Najihah personally handed the prize to the winning team, Botaniq, from Pondok Pesantren Thursina IIBS, underscoring Emina’s commitment to youth development.

Empowering the Next Generation

Najihah strongly believes that young people are the drivers of future change. Supporting events like WYF aligns with her vision to help youth realize their full potential.

“I’m delighted to be part of this festival,” Najihah shared. “Youth bring fresh ideas and innovation, and at Emina Cosmetics Malaysia, we are proud to support them in turning their ideas into reality.”

Through her role at ParagonCorp and contributions to WYF 2024, Najihah continues to champion youth empowerment. Her involvement showcases Emina’s dedication to promoting sustainable innovation and nurturing the next generation, not only in Malaysia but around the world.